Services:
Subtitling & GFX localisation

Languages:
English (US/UK), Brazilian Portuguese, French, Italian, German, Spanish (Castilian), Polish, Arabic, Turkish, Japanese, Chinese (Traditional/Simplified), Korean and Thai. 

Tom Clancy’s The Division 2: Battle for Brooklyn was the first campaign we delivered as part of our newly established partnership with Ubisoft. They engaged VSI to localise GFX and subtitle assets for this major downloadable content expansion of their acclaimed tactical shooter.

Set in a post-pandemic New York, the DLC transports players to Brooklyn where the ruthless Cleaners faction threatens a fragile peace. Players experience a story-driven campaign, solo or in online co-op, with new open-world zones, refreshed skills and gear and a level 40 boost for instant access to the action in the Battle for Brooklyn storyline.

The campaign required adaptation across 15 languages for their global launch, ensuring creative intent, tone and branding were preserved across each market.

Ubisoft sought a fast, high-quality localisation partner to handle complex marketing assets for a high-profile release. We managed the campaign through our global project managers across different regions. Using linguists who not only understand the cultural nuances of the local audiences but also have expertise within this realm was key to ensuring the game's immersive intent was effectively conveyed within the final marketing assets. We selected the linguistic team whose skills and expertise aligned to manage the project's complexity. Utilising Ubisoft’s brand guidelines and glossaries, our team ensured full creative and technical alignment with their requirements from day one.

We implemented a customised workflow that enabled real-time collaboration between Ubisoft’s team, our GFX specialists and our marketing localisation team. This responsiveness enabled us to integrate client feedback immediately, maintaining both speed and quality throughout the project.

At the end of the project, we consolidated all guidelines and learnings into a single reference document, which the Ubisoft team described as “invaluable” and “perfect as it is,” praising the hard work and attention to detail that went into creating what they now refer to as their “Spec Bible.”

Building on this success, we continue to collaborate on automation and system integration initiatives to further reduce manual processes and improve efficiency.